The expert blending of digital assets with real-life. This booming technology is now a core part of the experiential marketing toolkit, providing end users with an abundance of interactivity and value-add information as part of well-rounded brand experiences.
The AR term has various degrees of definition, but the essential is that it merges the data in a physical world into what has been created by digital means. Therefore, the user sees the overlapping fact with the information generated by the appropriate computer. You can have a street with a virtual route, your room furnished with 3D model furniture, or your backyard filled with Disney’s characters.
It provides experience through both virtual and augmented reality, 3D high-definition audio and video, but there is still a big difference. The VR is fully immersive, and while the AR is partially immersive, it puts the user in isolated reality. In the world of augmented reality, your user can look around and around the artifacts of the expanded layer.
In AR, the computer algorithm uses sensors and markers to detect the current location of the physical objects and to determine the position of the simulated ones. After this technology, the image that will appear on the camera is processed.
The technology reached the masses in a big way with the huge popularity of Pokémon Go, but many other big names have also embraced it. From Pepsi’s unbelievable bus shelter experience to Tokyo Aquarium’s Penguin Navi app, AR can be highly entertaining and novel. And with the rise of smartphone app Blippar, it’s also becoming increasingly useful too.
AR is going to change the shape of commerce thoroughly shortly. The core advantage for business in augmented reality development for smartphones and tablets is that the hardware is available, and the usage is intuitive and understanding.