Yesil Science
Yesil Science

Augmented reality

See the world like never before

The expert blending of digital assets with real-life. This booming technology is now a core part of the experiential marketing toolkit, providing end users with an abundance of interactivity and value-add information as part of well-rounded brand experiences. 

What’s AR

The AR term has several definition gradations, but the essential is that it combines data from a physical world to the one that was created with digital tools. Thus, the user sees the reality that is overlaid with suitable computer-generated information. It could be a street with a virtual route on it, your room with 3D modeled furniture or your backyard crowded with Disney`s characters.  

 

Augmented or Virtual: what’s the difference?

Both virtual and augmented realities provide the experience through the 3D high definition audio and video, but there is still a big difference. The VR is completely immersive and puts a user into isolated reality while the AR is partly immersive. In the world of augmented reality, your user can look around and through artificial objects of the expanded layer.

In AR the computer algorithm uses sensors and markers to spot the current position of physical objects and determine a location of simulated ones. After this technology renders the picture that will appear on the camera.

Do other brands use it?

The technology reached the masses in a big way with the huge popularity of Pokémon Go, but many other big names have also embraced it. From Pepsi’s unbelievable bus shelter experience to Tokyo Aquarium’s Penguin Navi app, AR can be highly entertaining and novel. And with the rise of smartphone app Blippar, it’s also becoming increasingly useful too.

AR Solutions
Boost your Success

AR is going to change the shape of commerce thoroughly shortly. The core advantage for business in augmented reality development for smartphones and tablets is that the hardware is available, and the usage is intuitive and understanding.